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In less than a year, Caleb Roberts has leveraged his unique understanding of TikTok marketing into an account with 64,000 followers. His videos have led to over 60 million views and over $200,000 total revenue generated. Caleb has worked directly with TikTok to provide feedback and analysis on their ad platform. Roberts pivoted his marketing skills and industry knowledge into a TikTok ad agency, where he continues to help businesses and individuals grow on the platform.
He currently works as a TikTok advertising consultant, where he helps organizations obtain measurable growth through strategic, targeted content and ad placement.